We’d love to have you as a food vendor at Twin Cities Veg Fest, and we want to help you make the event as successful as it can be for you and for us.
This is a great opportunity for you to showcase your food products for over 10,000 interested people. The attendees are there to learn more about delicious plant-based foods, so why not share what you have with them? This is also a great way to contribute to the animal-friendly community in the Twin Cities.
Our definition of food vendor is any exhibitor that is selling substantial portions of food or drinks. Exhibitors who are just sampling food or who are selling packaged products are not considered to be food vendors.
We expect 10,000 people or more at this event, and there will be over 20 vendors selling food. Here are some tips to make your food stand out and sell.
- Have pre-made grab-and-go options
- Create a special offering for the festival, and promote it ahead of time
- Provide free samples
Pricing and Portions
We strongly prefer that vendors sell smaller portions of food. This allows attendees to try food from multiple vendors rather than filling up from one vendor. Aim for portions that are approximately half of what you might sell in a restaurant. At the same time, we encourage you to add a markup on top of your usual restaurant prices for sales at the festival. This will help you make a profit after paying for the exhibitor fee, extra staff time, and any equipment rental or purchases you might need to make. Attendees at festivals expect higher prices. We think a markup of anywhere from 25-100% is reasonable.
As far as what food options you offer, we encourage you to limit yourself to no more than 4 items. Keeping it simple will help keep lines moving and make it easier for you.
Hours and Servings
You are expected to serve food during the entire festival from 11am to 5pm. The busiest times are from 11am to 2pm. You should expect to sell at least 400 servings of food, so make sure you bring enough. Set up starts at 7:30am, and you must be ready for food service by 10am. You will have until 9pm to pack up.
Please make sure you bring enough staff to accommodate intense demand during peak periods. We recommend at least 3 people, with one person taking orders and money, and two preparing food.
You are responsible for providing your own cooking equipment. You can use propane-powered cooking equipment, though you will have to apply for a propane permit to do so. You can also use electrical equipment if you purchase access to electricity.
Promoting Your Business
You are welcome to offer attendees cards, menus, or any other promotional materials for your business. However, please make sure that these materials do not prominently feature animal products.
Some additional requirements are covered in the Exhibitor Guidelines, but here are a few of them:
- All products offered for sale must be 100% vegan. This means no animal products, including animal flesh, eggs, dairy, and honey. Please see the Exhibitor Guidelines for more details.
- All of the items served to attendees must be served on compostable products with compostable utensils.
- You will be required to submit sales and food permits to the City of Saint Paul. More details about permits will be forthcoming.
Thank you for your interest in being a Food Vendor at Twin Cities Veg Fest!