Twin Cities Veg Fest Announces 2026 Date at Harriet Island; Sponsor Recruitment Led by CAA in Partnership with Pihlstrom Consulting Group

FOR IMMEDIATE RELEASE

Midwest’s largest free-entry vegan festival returns to St. Paul on Sunday, September 20, 2026

St. Paul, Minn. — February 2, 2026 — Twin Cities Veg Fest, the Midwest’s largest free-entry vegan festival, will return to Harriet Island Regional Park in St. Paul on Sunday, September 20, 2026, from 10:00 a.m. to 4:00 p.m. Organized by Compassionate Action for Animals (CAA), a Minnesota-based 501(c)(3) nonprofit, the festival also announces a sponsor recruitment partnership with Pihlstrom Consulting Group (PCG).

“Twin Cities Veg Fest is where delicious food, community, and positive change meet,” said Laura Matanah, Executive Director, Compassionate Action for Animals. “We’re thrilled to return to Harriet Island and to partner with Pihlstrom Consulting Group to expand the festival’s reach and create even more value for sponsors and attendees.”

“PCG is proud to support CAA’s mission and help brands connect with thousands of engaged, values-driven consumers in one day,” said Armetha Pihlstrom, Founder & CEO, Pihlstrom Consulting Group. “Together, we’re building an experience that delivers both purpose and performance.”

WHAT TO EXPECT ON SEPTEMBER 20

• Free admission; all are welcome; leashed, well‑behaved dogs encouraged

• Come hungry: bold, flavorful plant-based food from top local vendors and food trucks

• Free live music from high-energy local acts and Twin Cities high school marching bands

• Live cooking demos with tastings, and talks from leading experts

• Shop and connect: artisan goods, body care, home goods, non-profit organizations, and more

• Activities: bouncy house, outdoor games, free Zumba and yoga classes, Let’s Beat Breast Cancer Rally, and the Twin Cities Vegan Chef Challenge Awards

• Easy transportation: Free shuttle from Union Depot; on-site bike racks

MEDIA MOMENTUM

Twin Cities Veg Fest and related CAA programs earned 23 media hits in 2025, following 26 in 2024, 19 in 2023, 9 in 2022, and 10 in 2021—87+ mentions since 2021 across more than a dozen outlets.

GET INVOLVED

• Sponsors and exhibitors: Email sponsorship@tcvegfest.com and/or armetha@pcg-8.com

• Attendees, volunteers, and media: Plan your day and sign up for updates at tcvegfest.com. General questions: info@tcvegfest.com.

EVENT DETAILS

• What: Twin Cities Veg Fest 2026

• When: Sunday, September 20, 2026, 10:00 a.m.–4:00 p.m.

• Where: Harriet Island Regional Park, 151 Water Street, St. Paul, MN 55107

• Admission: Free; all are welcome; leashed dogs encouraged

• Social: Instagram & Facebook @tcvegfest | TikTok @exploreveg

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ABOUT COMPASSIONATE ACTION FOR ANIMALS (CAA)

Compassionate Action for Animals (CAA) is a Minnesota-based 501(c)(3) nonprofit that promotes plant-based eating and advocates for farmed animals through community events, education, and partnerships. CAA organizes Twin Cities Veg Fest, publishes Minnesota Veg Living magazine, and year-round activities that reach hundreds of thousands of Minnesotans. Learn more on the web at caa.mn.

ABOUT PIHLSTROM CONSULTING GROUP (PCG)

Pihlstrom Consulting Group is a strategic consulting firm helping brands grow through market development and partnerships, with deep expertise in food and beverage. Learn more at pihlstromconsultinggroup.com.

MEDIA CONTACTS

• Laura Matanah, Executive Director, CAA — laura@exploreveg.org

• Armetha Pihlstrom, Founder/CEO, Pihlstrom Consulting Group — armetha@pcg-8.com

• Sponsor/partnership inquiries — sponsorship@tcvegfest.com and armetha@pcg-8.com

Twin Cities Veg Fest 2026 | tcvegfest.com