VegFund empowers vegan activists worldwide by funding and supporting effective outreach activities that inspire people to choose and maintain a vegan lifestyle. Three unique grant programs allow VegFund to support a wide array of outreach opportunities. The original program, Food Sampling, supports outreach events where delicious vegan food is distributed to the public along with educational literature. The Video Outreach program aims to expose people to powerful videos that inspire a vegan lifestyle through viewing booths (Pay-Per-View), group screenings, and online campaigns. Lastly, Merit Awards are granted to other innovative vegan outreach projects and campaigns that do not fall in the previous two categories.